The Visual Strategy
Blueprint.
I transition you from visual frustration to an engineered communication system that commands attention and delivers measurable results.
"We went from a messy collection of assets to a cohesive, organised brand system."
Ishita - Changextra
"Our menu was messy and illegible before, now our customers order even more! "
Tej - Taste Of Himalayan
"I'm now confident that I'm taken seriously as a professional and a brand"
Joanna - Codex
Unleash your brand's true power with Product-Level Strategy
I'm Angelika Widz, a visual communication strategist, and unlike designers and design agencies who focus purely on aesthetics, I build a functional visual system for you, not just delivering individual one use pieces.
What does this mean for you?
With a background in BSc Product Design, and being a founder myself, I understand how much of a risk investing in design work can be, from high prices to inconsistencies to straight up confusion.
This is exactly why I started the company, so I'm able to work with you directly and get a deeper and clearer understanding of your situation, so you can get what you need instead of leaving the heavy lifting to you.
Get in touch now, by clicking the button below to schedule a free video call and discuss what I can do for you:
Why Work With Me?
Reduce Wasted Spend
This is the area you need to invest in
Businesses that define their brand strategy first spend 33% less on rework and future design adjustments. By creating design systems instead of simply paying for deliverables, your money goes further and your brand becomes more impactful.
Build trust from the start
An estimated 40% of potential clients abandon a website if they consider the design to be poor, due to a variery of factors including confusing navigation, inconsistent branding, lack of clear messaging, and ultimately because they percieve the value to be lower than it is, struggling to trust what they see.
Outsmart Your Competition
In this market, first impression counts
Companies with superior design execution outperform their peers by 200% on key business growth metrics. Your competition is still overpaying and investing into the wrong areas, because they think paying for big agencies is the way to go, don't be like them - work with me and find out how we can achieve
Design systems that work for you
With me, you find out where your opportunities lie and how to work with what you've already built, instead of offering a whole redesign or package, I build a design system from that, giving you a realistic plan and design diagnosis of what your options are
Get Strategic Clarity
Be confident with your vision
Too often, design is just guesswork. Eliminate inconsistency and brand confusion by beginning every project with a strategic clarity audit. This phase acts as a roadmap, ensuring your website, graphics, and marketing materials speak with one unified, high-impact voice that connects directly with your ideal customer. The result? A brand identity built for immediate recognition and long-term trust.
Design that drives results
Design isn't just about looking good; it's a powerful tool to drive business growth. By aligning your design strategy with your business goals, you can create a cohesive brand experience that resonates with your target audience, builds trust, and ultimately leads to increased conversions and customer loyalty.
Ready to Transform Your Brand's Visual Strategy?
Our Solutions
Brand System Architecture
Branding and Identity
- Can your customers make out your value, pricing and purpose before even reading what you have to offer?
- The more information and details we consider, the better the fit. That's why we focus on research and establishing a strategy before even doing anything visual related.
- We get it, you have a vision. That's why it's our job to support your decision and figure out how to connect the dots.
Communicate Without Words
More Than The Logo, Connect With Your Customer
You're In Control, We Give You Guidance
Brand Visibility Blueprint
Establising a Presence
- We're partners! Not an agency trying to upsell. We look at the bigger picture, the need, the necessity and the wants to evaluate the best course of action and uncover hidden opportunities.
- When used right, your socials can act as a professional presence, connecting with other businesses and clients without any charges.
- Be seen, be heard. There are many channels and methods to establish a presence, but do you know what type of content will help target your customers?
Budget Concerns? No Problem, There's Alternatives
Socials As A Tool, Not An Afterthought
Keeping On Top Of Things
The Digital Conversion Refine
High-Impact Collateral Design
- Everyone is trying to stand out, you want to get your point across to the right people for the best results.
- Maybe your current material looks too "DIY"ish and those Canva templates are hurting your credibility, or it takes too much of your time.
- Getting your message across isn't just a poster with words, it's a message with your value, who you want to attract and in what way you attract them.
Forget Standing Out, Get Your Point Across
Your Current Material Isn't Cutting It
Consistency. Consistency. Consistency
Visual System Diagnostic
Design Audits
- We'll dive deep into your existing brand, website, or marketing collateral to diagnose design issues, access your target market, giving you a clear outcome and action plan.
- Sometimes, you just need another pair of skilled eyes to evaluate what and why it isn't working, we'll give you a "design diagnosis" and guide you forward.
- Support your customers journey! Let us help them make sure they are making the correct decision and having the best experience when interacting with your business.
An Official Design Diagnosis
A Fresh Perspective
Optimise Your Customer's Experience
Our Recent Work
Beatsabar Impact Report
Beatsabar Music Project CIC, a non-profit organisation serving the community through music came to us for an impact report, they needed something that was both informative, visually engaging, and untimately impactful to communicate their achievements and impact, encouraging and reiterating their successes as well as service to the community.
Taste Of Himalayan
Taste Of Himalayan, a restaurant specialising in Himalayan cuisine, wanted to enhance its brand presence and attract more customers. They needed a visual identity that reflected the authenticity and richness of their offerings while appealing to a broader audience. The challenge was to create a cohesive brand experience that communicated their unique value proposition and differentiated them from competitors.
AICV Screen
AiCV Screen, a contractor for the recruitment industry, had a powerful AI-driven product for screening CVs. However, their brand identity didn't reflect their technological sophistication. They needed to move away from a generic, DIY aesthetic to a premium, trustworthy brand that could confidently engage with corporate clients. The challenge was to build a visual identity and user experience that instilled confidence, clarified their complex service, and positioned them as an innovative leader in the recruitment technology space.
Codex
Codex, a legal advisor from the West Midlands area needed a sleek and highly professional branding identity, to break into partnerships with other legal professionals and ultimately come across as a serious, knowledgable individual through their visual identity. We achieved this result through competitor analysis, and ensuring that the visual approach reflects the wider market, allowing Codex to visually connect with their target audience & build trust from the first glance.
